ricohill
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https://fightingillini.com/news/2019/4/1/general-illinois-to-offer-public-beer-sales-at-many-athletics-events.aspx
Illini to sell beer at Football and Basketball games.
"We are continually looking for ways to improve fan engagement and augment our in-game fan experience," said UI Director of Athletics Josh Whitman. "The opportunity to purchase beer at our events was the number one request in a postseason survey of our football ticket holders. Fans indicated beer sales would encourage their use of purchased tickets and would increase the length of time they stayed in the stands. Schools with public beer sales generally see fewer alcohol-related issues. We have spoken with several peer institutions offering beer to ensure we are following best practices for implementing this change. We have studied the issue extensively and, with the collaboration and support of our colleagues in various offices across campus, we feel now is the right time to add this new element to our game-day experience."
We usually follow the lead of Illinois and wonder if this pushes ISU in the right direction to sell beer at games.
Illini to sell beer at Football and Basketball games.
"We are continually looking for ways to improve fan engagement and augment our in-game fan experience," said UI Director of Athletics Josh Whitman. "The opportunity to purchase beer at our events was the number one request in a postseason survey of our football ticket holders. Fans indicated beer sales would encourage their use of purchased tickets and would increase the length of time they stayed in the stands. Schools with public beer sales generally see fewer alcohol-related issues. We have spoken with several peer institutions offering beer to ensure we are following best practices for implementing this change. We have studied the issue extensively and, with the collaboration and support of our colleagues in various offices across campus, we feel now is the right time to add this new element to our game-day experience."
We usually follow the lead of Illinois and wonder if this pushes ISU in the right direction to sell beer at games.