The Red Alert pass is either $50 for a single year or $100 for four years. So if you sign up as a freshman, you’re paying $25/year and that gets you into everything. Otherwise it’s $5/game.It's the same as it's always been: Win.
Winning generates buzz and hype. That buzz generates interest. The hype softens apathy. People attend.
Right now, and for the last couple years, there hasn't been a lot of winning. So there's no buzz on campus - which is further affected by limited presence due to Covid. Factor in some folks still just don't want to venture out and/or wear masks indoors, or pay (do students still have to pay for gameday tix? - if so, sadly it's just not justified when that money is better spent on beer or pizza), and you have the maelstrom we are currently in.
The student in that Vidette article who asked "why should we care?"...as pathetic and upsetting as that question is, it's also legit and very hard to answer right now. There have been plenty of times where such a question would never need to be asked. Students DID care. HAVE cared. And WILL care again.
Just win.
Winning will definitely help but then it’s important the kids have a good time when they’re there. Gotta have a handful of leaders in the section to get and keep them hyped. I see they’ve been trying to do quite a few student-only promotions lately. No idea if that’s been success or not. Hopefully winning comes and the energy comes back to RBA.