It is clearly an issue. It would appear to but a variety of reasons - poor performance over the past several years, Covid, increase in donation requirement in the lower bowl, charging for parking now, lack of depth, experience, and people who know how to sell season tickets, along with a general mood of apathy in getting out of the house.
Several things stood out with the sparse crowd. The lack of business support - that usually takes a lot of personal contact from the Athletic Department at the place of business to encourage support (buying tickets) - even to hand out to employees or customers, if not for themselves. Lack of Faculty support - the faculty season tickets used to fill one entire section - maybe the 20 percent discount and auto-deduction are no longer offered? Offering tickets packages to larger employee groups, not only in town, but out of town for the weekend games - better to have people in attendance at a discount than not. Do we offer a weekend game package to Alumni who live out of town? Offer a Valley game only package? Offer a free ticket to every k-12 kid for every ticket the parent purchases. Contact every HS coach in a 100 mile radius - 25 tickets for $100 to bring the team to a game (Upper Bowl) - if they need more - same price.
It should be all about getting people the Arena - that is how you can sell the program better than worrying about a donation requirement - those will come later. Much easier to sell a recruit with 7-8 thousand versus 4-5 and tell them it used to be better. Sell, Sell, Sell - emails and texts do not get the job done.
Several things stood out with the sparse crowd. The lack of business support - that usually takes a lot of personal contact from the Athletic Department at the place of business to encourage support (buying tickets) - even to hand out to employees or customers, if not for themselves. Lack of Faculty support - the faculty season tickets used to fill one entire section - maybe the 20 percent discount and auto-deduction are no longer offered? Offering tickets packages to larger employee groups, not only in town, but out of town for the weekend games - better to have people in attendance at a discount than not. Do we offer a weekend game package to Alumni who live out of town? Offer a Valley game only package? Offer a free ticket to every k-12 kid for every ticket the parent purchases. Contact every HS coach in a 100 mile radius - 25 tickets for $100 to bring the team to a game (Upper Bowl) - if they need more - same price.
It should be all about getting people the Arena - that is how you can sell the program better than worrying about a donation requirement - those will come later. Much easier to sell a recruit with 7-8 thousand versus 4-5 and tell them it used to be better. Sell, Sell, Sell - emails and texts do not get the job done.