Bird Friend
Well-known member
- Joined
- Jul 17, 2017
- Messages
- 12,558
According to who? The athletic dept. that inked this deal will faithfully refer to it as Cefcu. The media will comply and refer to it as Cefcu. Every year a new group of students with little exposure to the old name will reference the building the way it is labeled and call it Cefcu. RBF.net will be the holdout. Fans that have known it as RA since the beginning and have that deeply ingrained in them will be the slowest to make the change, but they will gradually become marginalized. I'm fairly certain that RBF.net already has a thread with the title Cefcu arena. The new name has already made its way into the toughest market of acceptance.