Dark Mode

Virginia Redbird

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Out of curiosity, I took a look at goredbirds.com. I saw this Dark Mode on ISU FB Twitter and Instagram and thought I would take a look at the official website of ISU Athletics to see how they are promoting Football initiative. The official website for ISU athletics is not doing anything to promote this. The top news feeds as I logged on were for women's golf, women's tennis, volleyball, and soccer. So I guess nothing is going on this week in men's sports. I went to the Football specific news feed and nothing there either. I don't have any information on the new uniforms and helmets and how they came to be and what they are trying to accomplish with the "Dark Mode" promotion. I am guessing it is trying to mirror something like the White Out nights they have a Penn State with a virtual sea of white in the stadium. I am not a marketing guy so this is just my humble opinion but wouldn't it be a good idea to be promoting this "Dark Mode" night against a ranked in-state opponent all damn week long? Maybe some promotional giveaways at the game? Something...anything to generate some excitement and interest? I am not in the Normal area so maybe there is something going on there, probably not. The weather is still on the pretty good side, an in-state opponent is coming to town, the team is rolling out a new uniform and the Birds are 2-1. Seems to me, even without a marketing degree, that you can do something with all that. I guess not! Happy Dark Mode folks!

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Virginia Redbird

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It’s all over ISU Twitter. I think Twitter is a far more visited medium than the official athletics website. Not saying it shouldn’t be on there, but I’ve seen it promoted a bunch all week.
Thanks. I will freely admit I am not a Twitter user to any extent. I have an account but maybe go to it once every 2-3 months. Appreciate the info!
 

fourthandshort

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Thanks. I will freely admit I am not a Twitter user to any extent. I have an account but maybe go to it once every 2-3 months. Appreciate the info!

Virginia .. you know me ... normally, I would gladly offer some advice on any topic, even stuff I know nothing about. And I certainly consider myself to be very social and love to network. but to be honest, Ive never twitted .. so I'm not sure I would be able to help much here.

Is bye week over yet ?????????????????????????????????????????????????????

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DaveBird10

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It’s all over ISU Twitter. I think Twitter is a far more visited medium than the official athletics website. Not saying it shouldn’t be on there, but I’ve seen it promoted a bunch all week.
Thanks. I will freely admit I am not a Twitter user to any extent. I have an account but maybe go to it once every 2-3 months. Appreciate the info!
Athletics also went "Dark Mode" with profile pictures and has also posted "wear black this weekend" on Twitter and on Facebook. Other things that I have seen is advertising a black t-shirt on Facebook for $30 that you can buy on campus for the weekend. I agree something should be on the website but with students and such, the students will probably visit social media sites for more information or whatever on the things that's going on this weekend.
 

TBS_20

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Black on black hould be the new football jersey along with the white on white jersey. The red jersey sucks.
 

Redbirdwarrior

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I personally love the mat red helmet. I have felt that the white helmet has never been great unless we were in all white uniforms. Still, a black helmet would have made more sense here, but hopefully they plan to use the red helmets more with standard uniforms.
 

Chi-bird

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I don’t have season tickets this year, can anyone who does tell me if they have this game penned dark game on the tickets? That would be a good way to get the word out.
 

Virginia Redbird

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Update - the goredbirds.com site now had a page for Dark Mode before you enter the main website. Maybe a bit late but hey, they have it now! I also saw a bunch of stuff on Twitter which I have been to maybe twice in the last two or three years. I get it, today's student Twitter like made so they market it there. Okay, the promotion is going, maybe could have been earlier in the week but better late than never. Lots of people have great idea but success is almost always in the execution! 😄
 

fourthandshort

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Update - the goredbirds.com site now had a page for Dark Mode before you enter the main website. Maybe a bit late but hey, they have it now! I also saw a bunch of stuff on Twitter which I have been to maybe twice in the last two or three years. I get it, today's student Twitter like made so they market it there. Okay, the promotion is going, maybe could have been earlier in the week but better late than never. Lots of people have great idea but success is almost always in the execution! 😄
maybe they are listening us after all ???
 

Bird Friend

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maybe they are listening us after all ???
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Virginia Redbird

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The team looked really good. Thumbs up to the Dark Mode uniforms and I loved the helmets. The only problem was the numbers. Maybe a white outline would make them more legible because they were really hard to read.
Yep, Red, I felt that same way. I liked the uniforms and love the red helmets but those grey numbers were really hard to see at a distance. I felt sorry for the announcers (TV and Stadium) trying to read them but maybe it was better in person than on TV. I think if they went with a much lighter shade of grey for the numbers it would have made it easier to read them.
I am not a memorabilia guy but I do have a mini redbird helmet that I keep in my workspace. I hope they add a version of the red helmet for sale. I would buy one of those to balance out my admittedly meager collection of Redbird stuff. I will not even bring up a black jersey, they are still selling the #16 Kolbe jersey on the Alamo online store! :LOL:
I don't know what the plan is but I can see those matte red helmets with the all-white road uniforms. I don't think the red on the helmets matches the home red uniforms but on the road, it would be a nice change from the all-white look. My fashion recommendation for today!
 

Manchester Matt

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My son and I collect the mini college helmets. I got the retro helmet last year and have the regular helmet, but sure would love to add the red one as well. Hopefully that’s something they’ll sell. It would be an instant purchase.
 
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