ricohill
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https://www.cbssports.com/college-football/news/college-football-can-look-to-kiss-to-win-fans-back-after-lowest-average-attendance-in-22-years/
A lot of good stuff in here. This entire article is basically the exact opposite model that ISU is using.
I doubt our administration does anything , but good for Zach to at least get it. https://twitter.com/Z_Schroeder/status/1110529876304506880
"The thinking goes, if you lose students' attention early while they're in school, that makes it harder to go to students for contributions when they're established in the work force."
"Del Conte even told sponsors their in-game commercials were being limited because they were … boring. That meant telling the local bank president his game-ball presentation at the end of the first quarter wouldn't be needed.
"You know what our fans don't ask for?" said Drew Martin, Longhorns senior executive associate AD for external affairs. "They don't ask for more commercials. We're reminding fans the reason they come to a football game is to reconnect with your alma mater, your friends. It's a big party. We've taken the emphasis out of the on-field result and put it back on, 'You can't get this at home.'"
"I encourage everybody to do what we've done," Martin said of Texas. "Be very transparent, be very available through social media means, return every phone call, return every email. Listen to your fan base."
He added, "I feel like the Texas fan has felt very distant from their own program."
It may be that colleges are so caught up in season tickets and suites that they're dilatory to innovate. Example: The New York Mets, St. Louis Cardinals and Atlanta Braves are among teams that charge a monthly fee ($29-$39) for a standing room ticket to any home game.
"[Professional sports] just had the changeover sooner than we did," Wurthman said. "We lost sight of the fact it's supposed to be a sense of camaraderie. Saturdays are supposed to be an escape."
A lot of good stuff in here. This entire article is basically the exact opposite model that ISU is using.
I doubt our administration does anything , but good for Zach to at least get it. https://twitter.com/Z_Schroeder/status/1110529876304506880
"The thinking goes, if you lose students' attention early while they're in school, that makes it harder to go to students for contributions when they're established in the work force."
"Del Conte even told sponsors their in-game commercials were being limited because they were … boring. That meant telling the local bank president his game-ball presentation at the end of the first quarter wouldn't be needed.
"You know what our fans don't ask for?" said Drew Martin, Longhorns senior executive associate AD for external affairs. "They don't ask for more commercials. We're reminding fans the reason they come to a football game is to reconnect with your alma mater, your friends. It's a big party. We've taken the emphasis out of the on-field result and put it back on, 'You can't get this at home.'"
"I encourage everybody to do what we've done," Martin said of Texas. "Be very transparent, be very available through social media means, return every phone call, return every email. Listen to your fan base."
He added, "I feel like the Texas fan has felt very distant from their own program."
It may be that colleges are so caught up in season tickets and suites that they're dilatory to innovate. Example: The New York Mets, St. Louis Cardinals and Atlanta Braves are among teams that charge a monthly fee ($29-$39) for a standing room ticket to any home game.
"[Professional sports] just had the changeover sooner than we did," Wurthman said. "We lost sight of the fact it's supposed to be a sense of camaraderie. Saturdays are supposed to be an escape."